First off, the acronym HDR represents “High Dynamic Range. Dynamic range is the disparity between the darkest dark and the lightest light of a captured image. If an image captured exceeds the dynamic range of the camera, it tends to wash out to white or dark due to the big black blobs. Understandably, taking a shot that captures both extremes can be challenging. However, the professionals handle this by combining advanced post-processing software and modern shooting techniques to develop a great piece. In short, HDR photography offers images with an unusually high dynamic range, which cannot be taken with a single photo.
Importance of HDR photos for online presence
Currently, several HDR photos are available online, showcasing the products and services of various business groups. Given that visuals are integral parts of online marketing, you should consider using HDR images to get the following advantage:
- Choosing a scene
In some cases, selecting a perfect image that shows your product in great detail can be challenging. However, you don’t have to worry. Considering that HDR photos cover the dynamic range of capture at both extremes, you get to have multiple options to choose the most-detailed image for your advert. In this way, you don’t have to settle for a single blurry image or an endless recapturing that doesn’t give a solid representation of your products. Hence, if you run a business that requires presenting a flawless scene for your audience, using professional HDR photos will come in handy.
- Image processing
Essentially, image processing is about modifying the tonal mapping for details and combining the images. In this regard, HDR software will effortlessly do that for you. When your product images are processed correctly, you get nicely photorealistic images. This is possible because HDR software features pre-set, offering a wide range of looks. A professional HDR photographer will help control the capturing to reduce noise, dial back your tonal adjustments and fix chromatic aberrations. The resultant effect will be life-like shots that give your viewers excellent details.
- Taking low-light and backlit scenes
Here is another area where HDR photos are highly beneficial for businesses. If you have a challenging time taking a picture of your service or product because it includes a dark scene, HDR can help brighten the foreground without losing the well-lit parts of the image. The same thing applies to images taken in scenes with excessive backlight.
- Covering a wide-ranging landscape
Most real estate and hospitality groups use HDR photos more than other business niches because they often need to showcase the width and breadth of their spaces or construction. In this case, there is always a significant contrast in images that features the sky and land. Thus, using a single image doesn’t work. For this reason, HDR photography comes into play as it helps cover the landscape with a dynamic range without excessively low or high saturation or contrast. In other words, HDR photography will help capture sky, land, and house details without being too dark or light.
- Taking portraits in sunlight
As suggested earlier, HDR software helps even out bright glares and harsh sunlight. It is not uncommon to see images taken in sunlight having unflattering characteristics. However, you can take all that out by using professional HDR photography. By so doing, your target audience will have a good visual of your work, despite being under huge light.
Conclusion
Apparently, the main importance of using HDR photos is to provide detailed visuals to potential customers. When prospects are able to see your products and services in clear images, it gives them a sense of trust and professionalism. In other words, they are more likely to see your brand as a business that they can work with. Hence, every business deserves a better-looking, engaging, detailed series of HDR photos that would be useful for an excellent online presence.